From domestic & imports, to craft beer & gluten free ale, our selection is sure to include that elusive brew you’ve been searching for.


From highly-rated estate wines to wines from the hottest, boutique wineries, you’re sure to find it here.


We carry over 1500 scotches, vodkas, bourbons, tequilas, whiskeys and more!


We Offer a FREE, Complimentary Wine Tasting Every Month

Complimentary, Monthly Wine Tastings 4:30 – 6:30pm usually one Friday a month. Sign up below to receive an email once the date and the wines are announced.

We typically* offer a sampling of 12-15 wines + light hors d’oeuvres, gift certificate giveaways, wine discounts and it is all complimentary!
Bring a group of friends & drop in! Whether you’re learning about wine or know your way around a wine cellar, our tastings are excellent opportunities to learn how to select a great wine and fall in love with new wines.

*# of wines, giveaways, discounts and whether appetizers are served varies per tasting.


FREE Delivery to Restaurants & Bars

How does free delivery six days a week, no minimum order, competitive pricing and a wide selection of inventory sound? All 3 of our locations: Beach Discount Beverages in Myrtle Beach, Surf Beverage in Murrells Inlet, and Pawleys Wine & Spirits in Pawleys Island, South Carolina offer free delivery service (same day delivery in most cases) six days a week. Please call your local store with your delivery request & questions or fill out our contact us form and we will be glad to discuss your needs and what we can do for you. (Sorry, no delivery available for personal or residential locations.)

One of the Largest Selections of Wine & Spirits on the Strand

When it comes to domestic & import beer, craft beer, wine, liquor and party supplies, Surf Beverage is the Grand Strand’s one-stop party shop headquarters. We proudly serve Pawleys Island, Myrtle Beach, Murrells Inlet and Georgetown, South Carolina.

Our approach at Surf Beverage is to offer our customers the largest selection of liquor, beer, wine, tobacco and party supplies at the lowest prices possible, while providing exceptional customer service. We are located in Murrells Inlet, SC on Hwy. 17 Business near Inlet Square Mall, and we have been Murrells Inlet’s “go-to” wine & spirits store for over 10 years.

Visit any of our three locations

Surf Beverage is locally owned by BB Beverage, Inc. and has two sister stores…Beach Discount Beverages in Myrtle Beach and Pawleys Wine and Spirits in Pawleys Island, South Carolina. Volume buying for three stores allows us to offer our customers low prices everyday on all of their favorite beer, wine and liquor.

2204 North Kings Hwy.
Myrtle Beach, SC 29577
(843) 916-9542

10135 Ocean Hwy.,
Pawleys Island, SC
(843) 237-8106

3140 Highway 17, South,
Murrells Inlet, SC 29576
(843) 357-7873

eBlast Signup!

Sign Up Here for info about rare shipments, seasonal brews, liquor & wine tastings & monthly specials.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Surf Beverage

3140 Highway 17, South
Murrells Inlet, SC 29576
(843) 357-7873


Mon-Sat. 9am-7pm
Closed Sundays

Have a question about...well anything?

Ask us, we love helping our customers!

Do you have a question about a specific wine or cocktail or want to know when our next tasting is? Or maybe you need guidance planning your alcohol purchase or renting a keg for a party? Please give us a call or fill out the “contact us” form & we will be happy to assist you.

"*" indicates required fields


Scroll to Top

Join the Team!

Now Hiring at Beach Discount Beverages, Pawleys Wine & Spirits, and Surf Beverage

You may also complete your application at the store location of your choice.