About Us

Our approach at Surf Beverage is to offer our customers the largest selection of liquor, beer, wine, tobacco and party supplies at the lowest prices possible, while providing exceptional customer service. We are located in Murrells Inlet SC on Hwy. 17 Business near Inlet Square Mall , and we have been Murrells Inlet’s “go-to” wine & spirits store for over 10 years.

Surf Beverage
3 Locations

Surf Beverage is locally owned by BB Beverage, Inc. and has two sister stores… Beach Discount Beverages in Myrtle Beach, South Carolina and Pawleys Wine and Spirits in Pawleys Island, South Carolina. Volume buying for three stores allows us to offer our customers low prices everyday on all of their favorite beer, wine and liquor.

Our Staff

Our staff is experienced, and knowledgeable and we are here to serve you in an efficient, friendly manner. If you have any questions or would like to know product availability on any liquor, beer, mixer, cigar or party supply, please call us or fill out the “contact us” form. In addition, if you need help determining the amount of alcohol needed for a special event or to set up an account, please call or shoot us an email under the “contact us” page.

Our Wine expert at our sister store Pawleys Wine & Spirits loves introducing customers to new wine portfolios and is at your service to impart knowledge and answer questions on wine and champagne. If you have any questions on a product or product availability, please call or shoot us an email under the “contact us” page.

Each year, ABL receives nominees from state affiliates to be named “Retailer of the Year” from the state
or region. Retailers are selected by each state affiliate board based on their all-around performance and
for involvement in industry and community activities during the preceding year.