About Us

Our approach at Surf Beverage is to offer our customers the largest selection of liquor, beer, wine, tobacco and party supplies at the lowest prices possible, while providing exceptional customer service. We are located in Murrells Inlet SC on Hwy. 17 Business near Inlet Square Mall , and we have been Murrells Inlet’s “go-to” wine & spirits store for over 10 years.

Surf Beverage
3 Locations

Surf Beverage is locally owned by BB Beverage, Inc. and has two sister stores… Beach Discount Beverages in Myrtle Beach, South Carolina and Pawleys Wine and Spirits in Pawleys Island, South Carolina. Volume buying for three stores allows us to offer our customers low prices everyday on all of their favorite beer, wine and liquor.

Our Staff

Larry Brenneman is President/Owner of BB Beverage, Inc., Jake Orr is Surf’s craft beer expert, and our entire staff is experienced, knowledgeable and here to serve you in a friendly manner. If you have any questions or would like to know product availability on any liquor, beer, mixer, cigar or party supply, please call us or fill out the “contact us” form. In addition, if you need help determining the amount of alcohol needed for a special event or to set up an account, please call or shoot us an email under the “contact us” page.

Bob Simon, our new Wine Manager, is at our sister store Pawleys Wine & Spirits. Bob loves introducing customers to new wine portfolios and he is at your service to impart knowledge and answer questions on wine and champagne. If you have any questions on a product or product availability, please call or shoot us an email under the “contact us” page.